Eleanor by Women United (EWU) is an affinity group within United Way of San Joaquin County (UWSJC). Since EWU's creation in 2021, it's goal is to further UWSJC's mission of mobilizing the caring power of community through the empowerment and advancement of both young and experienced women in the community.
The visual identity of EWU falls within the overarching UWSJC and United Way Worldwide branding. In effort to bring the community together, EWU hosts many events throughout the year, requiring the brand to be translated on directional signage, backdrops and more. At each community event there is an opportunity to learn about EWU membership. Upon sign up, they receive a member box containing a welcome card, lapel pin, lavender rose bath salts, and a local vendor item. With such a variety of items and as a relatively new entity within UWSJC, it's essential to carry the brand across all mediums to increase brand awareness and maintain consistent messaging.